Were they so desperate to sell their stuff?

Sony gives 46" HDTV to everyone in PlayStation 3 line in London!: "PlayStation 3 launched in Europe just a short while ago but some got a bigger surprise than others. At the console's official launch event in Virgin Megastores, Oxford Street, London, every console buyer netted a FREE 46' Sony Bravia LCD HDTV. Some might say Sony are finally showing Europe some love..."

(Via digg.)